I’m reading Cik F‘s blog and she gives me idea to blog…
Currently, there’s just 4 main providers in Malaysia namely Celcom, Maxis, Digi and U-Mobile but yet the competition among them is very, very stiff. All of them trying hard to win the customers attention.
Who’s the party with the most benefits?? Surely, it just got to be us users. Currently I’m relishing this war by enjoying the lowest rates ever the Teleco has to offer. I still remember during an early days when everyone’s really shy to use their phone because of a very high call/sms charges. 20 cents per sms?? Maybe up to RM1per min for a call??….and look at it now 1 cents per sms…Whoaa, that was real cheap and I really didn’t know if they can go any lower than that.
I’m using a Celcom U-pax with a few Ringgit of credit hours and like 4 years? of validity…Yes you’ve heard it right, 4 years..I’m surprise at first you know…When I check my ballance at that time..”RMXXX, valid until 13/11/2012,tariff plan U.O.X”…first thing on my mind, Celcom are going nuts…But hey it’s reallity…Celcom Blue offers you a 2 years of validity…
Another interesting fact about this war is in terms of advertising…I never ever see any other product did their promotion like the telecom. providers do…They keep on renewing their adverts like mothly basis, some weekly making it look real fresh and creative…I really loves their promo, most of them…But the problem with the ever changing promotion is that sometimes you’re lost…you didn’t even know how mush you need to pay for your usage cuz the rates keep on changing…But it’s okay for me cuz the rates is in a decreasing trend…
Now the competition has started becoming more and more complicated, confusing. You can change your Telcom. provider without changing the number??I’m going back last weekend and only then I can watch TV of course. There’s a few commercial….”017 are now Celcom” and then 012, 016, 018 and I’m started thinking what’s wrong with other’s…Going bankrupt or something?? Until I saw Digi’s adverts. “Bertukarlah ke Digi…Tapi saya tak nak hilang nombor saya..”
The problem is there’s no more identity for any specific brand…Maybe before, you knew 013 and 019 is Celcom’s own but now you never knew, it might be Digi or Maxis. Isn’t that enough confusing. Imagine you’re SMSing your friends thinking they’re using the same provider as you…Then you got shocked by the rates…”hey isn’t it suppost to be XX cent??” You never knew they have change…isn’t that a problem??
So, the conclusion is lets all move to Celcom…hehe
ps: Celcom should gives me some credit for this..
pss: love watching the Yellow man of DIGI..